How bhakti can reduce our allurement for sense gratification?
We see the Deity of Krishna in the temple, we should think that the Deity is Krishna. In this way, Krishna has agreed to be seen by us and even dressed by us. However, if we think of Krishna’s virat-rupa, His universal form, what can we do? How can we dress the virat-rupa? His many heads cover the sky, and we cannot even conceive of Him. Krishna can become bigger than the biggest and smaller than the smallest. Therefore this verse states bhaktya puman jata-viraga aindriyat. The more we serve Krishna, give Him things to eat and dress Him nicely, the less we become interested in our own bodies. In the material world everyone is very busy dressing himself very nicely in order to be sexually attractive, but if we try to dress Krishna nicely, we will forget our own material dress. If we feed Krishna nice food, we will forget to satisfy our own tongue by going to this or that restaurant. It is not that a wealth of education is required. One does not even have to understand the language. The only ingredient needed is bhakti, love. If one becomes a pure bhakta, he will forget all material sense enjoyment. Being a bhakta doesn’t simply mean wearing tilaka and robes. One is not a bhakta if he has a taste for material sense enjoyment. A true bhakta wants to satisfy not his senses but the senses of Krishna.
Source: A.C. Bhaktivedanta Swami Prabhupada (2007 edition), “Teachings of Lord Kapila, The Son of Devahuti”, Page 165 & 166