A sincere devotee always prays to the Lord “Please help me to love You purely”.
Lord Kṛṣṇa states in Bhagavad-gītā, ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham: “As people approach Me, I reciprocate with them accordingly.” Yet even if the Lord is approached by someone with devotion, to intensify the devotee’s love the Lord may not immediately reciprocate fully. In fact, the Lord is truly reciprocating. After all, a sincere devotee always prays to the Lord, “Please help me to love You purely.” Therefore the Lord’s so-called neglect is actually the fulfillment of the devotee’s prayer. Lord Kṛṣṇa intensifies our love for Him by apparently separating Himself from us, and the result is that we achieve what we really wanted and prayed for: intense love for the Absolute Truth, Kṛṣṇa. Thus Lord Kṛṣṇa’s apparent negligence is actually His thoughtful reciprocation and the fulfillment of our deepest and purest desire.
Source:A.C. Bhaktivedanta Swami Prabhupada (2014 edition), “Srimad Bhagavatam”, Tenth Canto, Chapter 32 – Text 20